2015北邮市场营销阶段作业.doc

2015北邮市场营销阶段作业
One, the judgment problem (2 small question, total cent)
Focus marketing strategies for small businesses with weak resources.
A. right
B. errors
Knowledge:
Phase homework a
Students answer:
[A;]
?
?
Score:
[10]
Test scores:

Tip:
?
2. The relative market share is refers to the enterprise in certain period of a certain product sales (sales) of similar products in the same market (total) share of total sales.
A. right
B. errors
Knowledge:
Phase homework a
Students answer:
; [B]
?
?
Score:
[10]
Test scores:

Tip:
?
3.
Two, multiple choice questions (four short questions, a total of )
The following statement on the difference marketing strategy is correct ().
A different marketing strategy increases costs
B. the ability to vary the marketing strategy
The scale of the marketing strategy is good
The difference marketing strategy applies to many kinds of production enterprises
E. implementing the differentiated marketing strategy requires the enterprise to have high management level
Knowledge:
Phase homework a
Students answer:
/ A, D, E;
?
?
Score:
[10]
Test scores:

Tip:
?
anizational market usually includes ().
Producer market
Consumer market
The middleman market
D. anizations
The final product market
Knowledge:
Phase homework a
Students answer:
/ A, C, D;
?
?
Score:
[10]
Test scores:

Tip:
?
The right thing about marketing is ().
A. marketing is marketing
The marketing campaign is in circulation
Marketing activities include prenatal activities, activities in circulation, and after-sales activities
The essence of the marketing process is modity Exchange process
E. Marketing has the role of guiding enterprises to sell the right products
Knowledge:
Phase homework a
Students answer:
/ C, D, E;
?
?
Score:
[10]
Test scores:

Tip:
?
From a corporate perspective, the elements of the efficient market include ().
An exchange of goods
B. purchasing