网络舆情管理的理论基础研究.docx

2015年5月 现代情报 May,2015
第35卷第5期 Journal of Modem Information
·专 题·
网络舆情管理的理论基础研究
李昊青 兰月新 侯晓娜 张琦
(中国人民武装警察部队学院图书馆,河北廊坊065000)
[摘要]理论基础是学科建设与发展的思想源泉和建构理据。目前,我国网络舆情管理的理论研究相对薄弱,在一定程度上影响了该领域研究的整体发展。本文在界定网络舆情管理内涵的基础上,通过分析利益相关者理论、生命周期理论、信息生态理论等基本思想及其与网络舆情管理关联性,阐述了网络舆情管理的主要理论基础,进一步丰富了网络舆情理论体系,以期为网络舆情管理的研究与实践提供有益参考。
[关键词]网络舆情;舆情管理;利益相关者理论;生命周期理论;信息生态理论;理论基础
DOI:.1008—
[中图分类号]G203 [文献标识码]A (文章编号]1008—0821(2015)05—0025—05
Study on the Theoretical Basis of work Public Opinion Management
Li Haoqing Lan Yuexin Hou Xiaona Zhang Qi (Library,Chinese People’S Armed Police Forces Academy,Langfang 065000,China)
(Abstract]Theoretical basis is the ideological som'ce and the motivation of disciphne construction and pre— sent,the theory research of China’work pubhc opinion management is relatively weak,which influences the development of its research to some on the definition work public opinion management connotation,through the analysis of the basic thought of‘stakeholder theory’,‘life cycle theory’,‘information ecological theory’,and its relationship with work public opinion management,it described the main theoretical basis of the management of work public opinion,and further enriched the theoretical system work public work, in order to provide a useful referenee for research and practice the management of work public