湖南岳阳华盛-金鹗花园整合推广策略初案.ppt

整合推广策略初案
华盛· 金鹗花园
方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目
项目规划建议
方向辨析
项目命名与定位
目标群解码
项目核心概念
本案构成
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FIRST
PARK THE
【一、我们所做的工作】
与贵司销售负责人的探讨
项目现场实地勘察
周边竞争楼盘的走访及调查研究(神秘顾客)
周边潜在目标群体观察及调查
华盛金鹗花园专案组内部分析研究
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