新视野商务英语综合教程 Unit 2.ppt

新视野商务英语综合教程 Unit 2.pptUnit Overview
By studying this unit, you are expected to:
• learn mon types pany structure;
• describe pany’s structure;
• know how to write an e-mail to introduce a new
colleague.
Unit pany Structure
Unit pany Structure
Unit pany Structure
Task 1
Task 2
In pany there are various departments with different functions. Discuss with your classmates the specific function of each of the following departments.
Task 1
1
2
3
4
5
6
Unit pany Structure
The Human Resources Department ( 人力资源部) is responsible for the management of pany’s workforce, and oversees the practices and policies that affect anization’s employees. It is responsible for the attraction, selection, training, assessment, and rewarding of employees; it anizational leadership and culture, and pliance with employment and labor laws.
Unit pany Structure
The Customer Care Department (客户服务部), also called Customer Service Department, is to attract and retain customers. People in this department consult customers about their needs via e-mail, telephone or in person. They handle and resolve plaints, and conduct customer satisfaction surveys on a particular product or service.
Unit pany Structure
The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
Unit pany Structure
The Board of Directors (董事会) is very influential in pany. It decides the direction pany heads for and is directly accountable to the share holders. Each year pany will hold an annual general meeting (A G M) at which the directors make a report to the shareholders on the performance of pany this year.
Unit pany Structure