新视野商务英语综合教程 Unit 2.ppt

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Unit Overview
By studying this unit, you are expected to:
• learn mon types pany structure;
• describe pany’s structure;
• know how to write an e-mail to introduce a new
colleague.
Unit pany Structure
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Unit pany Structure
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Unit pany Structure
Task 1
Task 2
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In pany there are various departments with different functions. Discuss with your classmates the specific function of each of the following departments.
Task 1
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2
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Unit pany Structure
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The Human Resources Department ( 人力资源部) is responsible for the management of pany’s workforce, and oversees the practices and policies that affect anization’s employees. It is responsible for the attraction, selection, training, assessment, and rewarding of employees; it anizational leadership and culture, and pliance with employment and labor laws.
Unit pany Structure
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The Customer Care Department (客户服务部), also called Customer Service Department, is to attract and retain customers. People in this department consult customers about their needs via e-mail, telephone or in person. They handle and resolve plaints, and conduct customer satisfaction surveys on a particular product or service.
Unit pany Structure
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The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a