新视野商务英语综合教程Unit2.pptx

Unit Overview
By studying this unit, you are expected to:
• learn the common types of company structure;
• describe a company’s structure;
• know how to write an e-mail to introduce a new
colleague.
Unit 2 Company Structure
Unit 2 Company Structure
Unit 2 Company Structure
Task 1
Task 2
In a company there are various departments with different functions. Discuss with your classmates the specific function of each of the following departments.
Task 1
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Unit 2 Company Structure
The Human Resources Department ( 人力资源部) is responsible for the management of a company’s workforce, and oversees the practices and policies that affect the organization’s employees. It is responsible for the attraction, selection, training, assessment, and rewarding of employees; it oversees organizational leadership and culture, and ensures compliance with employment and labor laws.
Unit 2 Company Structure
The Customer Care Department (客户服务部), also called Customer Service Department, is to attract and retain customers. People in this department consult customers about their needs via e-mail, telephone or in person. They handle and resolve customer complaints, and conduct customer satisfaction surveys on a particular product or service.
Unit 2 Company Structure
The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
Unit 2 Company Structure
The Board of Directors (董事会) is very influential in a company. It decides the direction the company heads for and is directly accountable to the share holders. Each year the company will hold an annual general meeting (A G M) at which the directors make a report to the shar