汽车上市发布会 新产品发布活动方案.pptx

汽车上市发布会_新产品发布活动方案一汽-上市活动方案构想
FAW-VW Launch Ceremony Proposal by DMG @ 20130221
方案概要Agenda
活动策略Strategy
品牌策略Brand Strategy
munication Strategy
创意方向一Direction One
munication channel
munication Plan
mendation site
思路延伸 Further Proposal
创意方向二Direction Two
munication Channel
munication Plan
mendation site
Proposal by DMG @ 20130221
FAW-VW Launch Ceremony Proposal
2
活动策略Strategy
品牌策略Brand Strategy
Proposal by DMG @ 20130221
FAW-VW Launch Ceremony Proposal
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生而卓然表里如一
Naturally Outstanding
生而卓然
Naturally Outstanding
表里如一
的标配,更是升华了这种卓然之美。
整车配置的完美升级,内外兼修,表里如一。
is packed with new generation technical
features, inside equals outside
Glamour is the key feature , and
is an evolution of the
活动策略Strategy
munication Strategy
娱乐营销的传播策略,形成一汽-独有的品牌标签。
Take the ‘es standard ‘into the future, set apart from others products.
通过系列娱乐营销活动的串联,持续发声,诠释“表里如一”的卓然升级。
Link to entertainment and create media buzz, showing its naturally outstanding
2013年相关娱乐大事记
2013 KEY EXECUTION MILESTONES
Proposal by DMG @ 20130221
FAW-VW Launch Ceremony Proposal
4
0421
0423
上海车展
Shanghai Auto Show
北京电影节(至0428)
Beijing Film Festival( April)
0501
微电影杀青
Finish Mini-movie
6月份 June
《时尚健康》第9届男士体面大奖颁奖盛典
<Mens Health> 9th The Grooming Awards Ceremony
0615
上海电影节(至0623)
Shanghai Film Festival (June)
0701
北京/纽约两大电影学院研讨会上(至0725)
Beijing Film Academy/ New York TISCH
University Workshop (July)
0705
上市发布会
Launch Ceremony
《时尚芭莎》明星慈善夜
<BAZAAR> Stars Charity Night
9月份Sep
DMG合作发行的电影发布会
DMG Co-Production
Movie Announcement Ceremony
时尚界Fashion
汽车界Motor-dom
电影界Entertainment
创意方向一Direction One
电影营销Entertainment Marketing
Proposal by DMG @ 20130221
FAW-VW Launch Ceremony Proposal
5
0421
0423
上海车展
Shanghai Auto Show
北京电影节(至0428)
Beijing Film Festival( April)
0501
微电影杀青
Finish Mini move
0615
上海电影节(至0623)
Shanghai Film Festival (June
0701
北京/纽约两大电影学院研讨会上(至0725)
Beijing Film Academy/ New York TISCH University
Workshop (July)
0705
上市发布会
Launch Ceremony
DMG合作发行的电影发布会
DM