汽车上市发布会 新产品发布活动方案.pptx

汽车上市发布会_新产品发布活动方案一汽-上市活动方案构想FAW-******@******@20130221FAW-LaunchCeremonyProposal2活动策略Strategy品牌策略******@20130221FAW-的标配,更是升华了这种卓然之美。整车配置的完美升级,内外兼修,表里如一。ispackedwithnewgenerationtechnicalfeatures,,娱乐营销的传播策略,形成一汽-独有的品牌标签。Takethe‘esstandard‘intothefuture,,持续发声,诠释“表里如一”的卓然升级。toentertainmentandcreatemediabuzz,showingitsnaturallyoutstanding2013年相关娱乐大事记******@20130221FAW-LaunchCeremonyProposal404210423上海车展ShanghaiAutoShow北京电影节(至0428)BeijingFilmFestival(April)微电影杀青FinishMini-movie6月份June《时尚健康》第9届男士体面大奖颁奖盛典<MensHealth>9thTheGroomingAwardsCeremony0615上海电影节(至0623)ShanghaiFilmFestival(June)0701北京/纽约两大电影学院研讨会上(至0725)BeijingFilmAcademy/NewYorkTISCHUniversityWorkshop(July)LaunchCeremony《时尚芭莎》明星慈善夜<BAZAAR>StarsCharityNight9月份SepDMG合作发行的电影发布会DMGCo-ProductionMovieAnnouncementCeremony时尚界Fashion汽车界Motor-dom电影界Entertainment创意方向一DirectionOne电影营销******@20130221FAW-LaunchCeremonyProposal504210423上海车展ShanghaiAutoShow北京电影节(至0428)BeijingFilmFestival(April)微电影杀青FinishMinimove0615上海电影节(至0623)ShanghaiFilmFestival(June0701北京/纽约两大电影学院研讨会上(至0725)BeijingFilmAcademy/NewYorkTISCHUniversityWorkshop(July)LaunchCeremonyDMG合作发行的电影发布会DMGCo-ProductionMovieAnnouncementCeremony汽车界Motor-dom电影界Entertainment创意方向一DirectionOne电影营销Entertainment一汽-LaunchCeremony-AvenueofStars传播渠道:municationchannel:******@20130221FAW-LaunchCeremonyProposal6上市前期:电影节及电影研讨会,由表及里Pre-Launch:FilmFestivalandWorkshop上市期:星光大道首映Launch:LaunchCeremony上市后期:电影发布会After-Launch:FilmLaunchCeremony电影节成就星辉煌(外在美)Festival(ExternalBeauty研讨会助力星发展(内在美)Workshop(InnerBeauty)LaunchCeremony:AvenueofStarsDMG合作发行的电影发布会DMGCo-ProductionMovieAnnouncementCeremony创意方向一Directionone一汽-LaunchCeremony生而卓然星意盎然一汽-星光首映礼NaturalOutstanding-LaunchCeremony-AvenueofStars场地推荐:香港尖沙咀星光大道/mended:AvenueofStars,TsimShaTsui,HongKong/HongKongCulturalCenter活动规划:******@20130221FAW-星光大道StarsWalkontheAvenueofStars香港文化中心大剧场首映