我国旅游纪念品开发中存在的问题与对策研究.doc

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论文题目:我国旅游纪念品开发中存在的问题与对策研究

系别: 经济管理系
班级: 10旅游管理(1)班
姓名学号: XXXXXXXXX
指导教师: XXX
2013年6月
我国旅游纪念品开发中存在的问题与对策研究
摘要
近年来我国旅游业得到了迅猛发展,旅游商品的收入在旅游产业中所占的比例显示着一个国家、一个地区旅游产业发展的程度,而旅游纪念品作为旅游商品的一个重要代表,更是旅游业十分重要的收入来源, 在旅游业中占有重要地位。我国目前旅游纪念品销售收入远远落后于发达国家,旅游纪念品开发的弱势已与我国丰富的旅游资源、与我国旅游业强劲发展的势头极不相称。加快旅游纪念品的发展对于增大旅游商品在旅游业总收入中的比重,提高旅游业收入在我国国民经济中的地位具有不可忽视的力量。所以,旅游纪念品的发展越来越引起旅游界的重视,为了推动旅游纪念品的产业化,促进旅游业的迅速发展,分析当前我国旅游纪念品市场存在的问题,提出旅游纪念品市场的改进措施很有必要。
关键词:旅游纪念品开发问题对策研究
Problems in China's development of tourist souvenirs and Countermeasures
Abstract 
In recent years, China's tourism industry has been developing rapidly, travel goods revenue ,in the tourism industry, the proportion of a country, a degree of development of the regional tourism industry, tourist souvenirs as an important representative of the modities, more tourism a very important source of e in the tourism industry occupies an important position. China's current tourist souvenirs sales revenue lags far behind the developed countries, the development of tourist souvenirs vulnerable with rich tourism resources in China, and the strong momentum of development of China's tourism industry is extremely disproportionate. Speed ​​up the development of the tourism souvenirs for increasing the proportion of modities in the total tourism revenue, increase tourism e in China's national economy has to be reckoned with. Therefore, the development of tourist souvenirs are increasingly attracted the attention of the tourism industry to promote the rapid development of the tourism industry in order to promote the industrialization of tourist souvenirs, analyze the current problems in China's tourist souvenir market, the tourist souvenir market improvements necessary .
In this paper, the existing problems in the development of China's tourism souvenirs and Strategy, hope, and then China's tourism industry to provide a reference for the development of China's tourism souvenirs.
Keywords: Tourist souvenirs Developme