2010年 留缘琴行市场营销策划方案留缘琴行策划小组目录一、概要-----------------------------------------------------------------------3二、营销对象简介---------------------------------------------------------------4 、营销环境分析--------------------------------------------------------------5 -----------------------------------------------------------------------------------------------------------------------5供应商分析顾客分析竞争者分析四、SWOT分析-------------------------------------------------------------------6 ----------------------------------------------------------------6 ----------------------------------------------------------------6 ----------------------------------------------------------------7 ----------------------------------------------------------------7五、4Ps分析--------------------------------------------------------------------7 ----------------------------------------------------------------7 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------8六、企业问题与解决方案-------------------------------------------------------8七、营销活动方案-------------------------------------------------------------,合作教学规划-------------------------------------------------------------------------------------------------------------------------------------------------------------------13八、财务报表----------------------------------------------------------------------------------------------------------------------------------------------------------------14九、可行性分析---------------------------------------------------------------15八、调查问卷-----------------------------------------------------------------16九、访谈资料-----------------------------------------------------------------18资料一-----------------------------------------------------------------------1
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