外资快递企业在中国国际快递市场与竞争战略及研究.pdf

052025336 吕楹外资快递企业在中国国际快递市场的竞争战略研究·以德国 AE 快递公司为例
目录
摘要...............................................................................................................................…… 1
A B S T R A C T ......................................................................................................................…… 2
1、弓}言.............................................................................................................................……3
选题背景................................................................................................................……3
论文研究方法和主要内容....................................................................................……3
2 、快递行业概述...............................................................................................····.·········……4
2 .1 快递行业简述........................................................................................................……4
2 . 快递的概念及分类...........................................................................................……4
2 . 快递行业的特点...........................................................···································……4
世界快递行业现状分析................................................········································……5
2 . 世界经济发展现状......................................................····································……5
2 .2 .2 全球经济面临的风险......................................................··...···························……6
2 .2 .3 全球经济一体化的契机............................................······································……7
2 .2 .4 世界快递行业发展趋势..................................................................................……7
2 .3 中国快递行业竞争格局............................····························································……8
2 .3 .1 国际快递公司在中国..........................................············································……8
2 .3 .2 中国快递市场竞争格局.........................................................