商务英语精读答案.docx

商务英语精读答案【篇一:新编商务英语精读4unit6】pclass=txt>(认知信息):publicrelations;methodsforpublicrelations2?languagefocus(内容重点)—keywords:Ⅰ.positive,hoax,victim,specialize,mendation,strength,hospitality,convention,standard,briefing,video,demonstrate;Ⅱ.laborunion,politician,feature,corporate,survey,lobby,vote,expansion—phrases:Ⅰ.followupon,takeaction,taketo,placeemphasison,lookto,rollout,treat...to;Ⅱ.keepupwith—wordstudy:fake,integrate,emphasis,release,mend—usefulstructures:fallundertheumbrellaof...morethantwiceaslikelyrollouttheredcarpetfor...servetheneedsof...—grammar:municativeskills(交际技能)—expressions:expressionsatahotel—reading:hotelbrochures—basicwriting:,heldinmexicocity,inaugust1978,wastheartandofanalyzing,predictingtheirconsequences,anizationalleaders,andimplementingplannedprogramsofaction,,services,oroverallimagetoitscustomers,employees,stockholders,suppliers,,monlyusedtoolsofpublicrelationsincludenewsreleases,pressconferences,speakingengagements,—pany’sproducts—.-(拥护者,顾客),,ontheotherhand,frequentlycontractwithexternalpublicrelationsoradvertisingagenciestoenhancetheircorporateimage(企业形象).butwhateveroptionischosen,’(性质属性)justscratchthesurface(只做了肤浅的研究)oftheman