lipstick effect 口红效应.ppt

First is that goods should have practical value and additional meaning
Second, the goods should have a low price
Third, the businessman should make full use of situation to guide consumers and stimulate consumption desire.
How to apply lipstick effect
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Lipstick effect
Can
be applied
in
many industries
An
Example
Of
Sport
industry
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use “Lipstick Effect” promoting
Sports Industry.
Research studies showed that during the financial crisis sweeping the globe,
panies
and factories have been closed down
when the
sports industry does not"decrease" but" increase"
, sports goods production continue to benefit
called "lipstick effect.
So how the businessman
many
not reduced,and this is the economics phenomenon
phenomenon in
the development of
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