雅马哈电动车市场营销策划书篇一: 市场营销策划书目录 .......................................................................................................................4 企业简介......................................................................................................................4 市场背景......................................................................................................................4 营销目的..................................................................................................................5 .......................................................................................................................6 电动车产品市场状况概述........................................................................................6 电动车产品分析..........................................................................................................7 电动车市场价格分析..................................................................................................7 竞争者分析..................................................................................................................8 电动车销售渠道分析................................................................................................10 电动车大卖场..................................................................................................11 店中店..............................................................................................................11 超市和大商场..................................................................................................11 多品店..............................................................................................................11 电动车专卖店..................................................................................................12 电动车消费对象....................................................................................................12 电动车销售市场范围................................................................................................13 ..............
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