广告语言中的模因现象分析.pdf

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2
An Analysis of Meme Phenomena in
Advertising Language


A Thesis
Submitted to the School of Foreign Languages
Shenyang Normal University
In Partial Fulfillment of the Requirements for the Degree of
Master of Arts






By Yang Ningze
Under the Supervision of
Professor Qu Yanna
May 2012



3
Acknowledgements

I would like to extend my thanks to all the people who gave me confidence
and encouragement all the time during my three year’s study especially when I wrote
this thesis.
First, I will greatly thank my supervisor Professor Qu Yanna, who gave me
constructive suggestions. She has always been ready to listen, to challenge my idea
and give her timely support and invaluable guidance. I really got a lot from my
teacher.
Many thanks also to teachers at the School of Foreign Language. Many times
during these three years they gave me support and instructed me. So I made great
progress on both my major study and being a good person.
Finally, I will still thank my parents for their endless love, encouragement, and
great confidence in me all through these years.








4
Abstract

With the development of society, advertising industry has made great progress.
Advertisements on TV are often seen in the form of a lot of leaflets on the street. The
Advertising is packed with in our every part of life. It has e an important media
that impacts people greatly. Those impressing advertisements are likely to persuade
consumers. Therefore, the study of advertisement is very necessary. Advertising
language, as the most important par