IBM绩效管理解决方案
Alignment, Access, and Action
软件部张士德
内容
零售业背景概述
决策分析与绩效管理
绩效管理三部曲
KPI体系的建立以及分解
KPI指标管理监控
数据分析
绩效管理平台技术架构
部分案例
零售业绩效管理背景概述
零售业CEO调查结果:效率是传统关注点, 但我们仍需达到更高的收益要求
(IBM GBS)
零售业者清楚的意识到提高数据可见性和集成的标准化的重要性(SOA)
“Any retailer still operating from the classic measured and pragmatic approach to technology adoption, which retailers have historically taken, is in trouble..” Gartner
Business Intelligence and Analytics Trends in Retail: Insight Makes Inroads
January
Source: Gartner/RIS Retail Technology Survey
调查显示三分之一的零售业者计划实施仪表盘
)
零售业店员通过需要企业业务实时信息以提高企业运行效率
Source: Forrester Research,
Survey of 24 store managers
The Voice of the Store Manager
仪表盘已成为门店的脉搏
“Dashboards that e the pulse of the store. Valuable for their ability to present a wide
variety of important information in an easy-to-grasp format, dashboards will e the preferred way to deliver information.” 1
Retail Gets Ready for In-Store Analytics
IBM 绩效管理零售业部分指标Example KPIs – Distribution and Retail
Revenue Growth
Operating e Margin
Percentage of Cost of Goods Sold (COGS) & Gross Profit Margin
Percentage of Selling, General, and Administrative (SG&A)
Capital Utilization and Cash Operating Cycle
Days In Inventory
Days Sales and Purchases Outstanding
Fixed Asset Utilization
Gross Margin Return On Investment (GMROI)
Free Cash Flow
Cash to Revenue
Sustainable Growth
Sales per Wage Rate
Sales per Square Foot
Sales per Transaction
Units per Transaction
Conversion Rate
Sales per Hour
Inventory Levels
Top Product Sales
Bottom Product Sales
Top Stores
Average Sale
Labor Worked vs. Scheduled
NOTE: These KPI examples are for reference only
决策分析与绩效管理
在当今的商业环境中,迅速而可靠的执行业务决策变得越来越重要。
获取信息让执行决策变得耗费时间并且代价高昂。
各异的数据源
手工的,低效率的,耗时的过程(如., 通过报表,数据表筛选数据等等)
通常需要有专业技能的业务分析员或IT开发人员才能找到信息。
不好的数据质量/ 误差
11%
29%
55%
每天
44%
每天
17%
每周
24%
每月
17%
每月
即时的
需要多大的数据量对2002年的业绩进行分析?
“2006年需要多少呢?
Gartner
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