华为企业环境分析、战略选择最新版.doc

华为公司战略选择学生:学号:班级:专业:成绩:·····················································································································································································································21)一般环境分析·······································································22)产业环境分析·······································································33)竞争者分析··········································································································································41)企业资源···············································································42)企业能力···············································································43)企业核心能力·······························································································································································································································。基于客户需求持续创新,在电信基础网络、业务与软件、专业服务和终端等四大领域都确立了端到端的领先地位。凭借在固定网络、移动网络和IP数据通信领域的综合优势,华为已成为全IP融合时代的领导者。目前,华为的产品和解决方案已经应用于全球100多个国家,服务全球运营商50强中的45家及全球1/3的人口。)一般环境分析a)国家宏观政策:十一五规划中明确指出要加大信息产业发展力度,积极开展3G建设及业务应用,大力推进TD产业化,商业化进程,加快通信转型步伐,保持行业的平稳发展。国家对于电信公司“走出去”缺少明确的,系统的鼓励政策和推动手段。在海外拓宽资本渠道上,国家制定的境外融资审批与推进政策,在国有公司与民营公司间的支持度存在差异。b)十一五,十二五规划中始终推行要加强IP承载、数字电视网网和下一代互联网的基础设施建设,推进“三网融合”健全信息安全保障体系。c)消费者需求分析:1、移动互联网市场规模的扩大,带来的除了日渐多样化的移动互联网终端和滚滚而来的终端商机外,还带动了信息通信、商务金融、文化娱乐等各个方面的业务应用和创新,推动了相关产业的持续发展,并成为新的经济增长点。2、NIC)发布了《第27次中国互联网络发展状况统计报告》显示,截至2010年12月底,,较2009年底增加7330万人。第2页2)产业环境分析世界信息经济和互联网产业的迅猛发展,为通信设备制造业提供了难得的发展机遇和巨大的发展空间,使其成为目前发展速度最快的行业之一。中国电信业重组后,3G建网逐步展开,TD、CDMA和WCDMA的建设尤其快速壮大,市场规模有望继续扩大,这给通信设备商,尤其是中国厂商带来了巨大的机会。2008年,中国的通信投资建设丝毫没有减少,仅在大型网络建设和投资就超过1600亿元人民币,而在2009年,这一数字达到了3400亿元,不得不说,这给通信设备制造商带来了难得的契机。整个通信设备制造行业处于一个产业比较成熟的阶段,有些产品已经进入衰退期,例如固话网络,而有些产品正处在成熟期,比如说GSM/CDMA产品、软交换产品、宽带网络等等,而也有些产品正处在成长期,比如说UMTS、光网络、移动数据业务,还有一些处在初创阶段,比如说LTE、100G传输网络、4G网络等