博士论文预答辩.ppt

On Interactive mechanism Between Shanghai Expo and Urban Tourism Industry: A Case Study on Qingpu District of Shanghai
By Hong WU
Donghua University
November, 2008
Review: There have been a number of studies involving Shanghai Expo and tourism industry. Relatively few studies have covered the key suburb area. Qingpu will play the important role in Shanghai Expo for its unique location. There remains a need for its tourism development strategy.
由于对旅游目的地做出的重要经济贡献,会展节事得到了全世界的认同。它对经济的主要影响体现在对国家和地区就业及收入的贡献上;并与无形的利益息息相关,给旅游目的地带来社会及文化利益、思想交流、商务关系的培植、继续教育及培训场所的提供以及技术转移的便利。作为“经济、科技、文化领域内的奥林匹克盛会”,2010年上海世博会的举办,是继我国加入世界贸易组织和举办奥运会后,又一次全面融入经济全球化的实质性措施,必将对上海都市旅游乃至长江三角洲产生深远的影响。面对快速变化的区域景观,苏浙沪纷纷提出共办世博会,共建世博圈,塑造长江三角洲旅游目的地整体形象。
会展旅游的研究始于20世纪60年代,有关会展旅游的运作和管理,事件的影响和评价一直是西方旅游学术界关注的焦点。国内会展研究兴起于20世纪80年代中后期。伴随着上海会展业的快速发展,特别是举办2010年世博会,出现了一批实证性研究成果。但实证研究多针对中心建成区,对郊区关键区域进行系统研究的仍然较少。青浦位于江浙沪接壤地区,本文以青浦为例,试图对世博会和都市旅游产业的互动进行研究,对于世博会的顺利举办和推动长三角一体化具有现实意义。
Contents
Interactive relation
Interactive mechanism
Tourism system strategy
Qingpu tourism industry development
Conclusion
Interactive Relationship
Shanghai World Expo imposes generative effect on urban tourism industry.
Urban tourism industry exerts supporting effect on Shanghai World Expo.
Interactive Mechanism
2010 Shanghai Expo
urban tourism industry
Interactive Mechanism
Generative effect: demand stimulation, environment optimization, quality promotion, industries integration, regional collaboration
Shanghai: world well-known international tourism city
YRD: world well-known international tourism destination
Supporting effect: service supply, demand supply, facility guaranty, ripple effect
Effect Analysis
Generative effect of the 2010 Shanghai Expo
Activate tourism demand
Create international environment
Lengthen tourism industry chain
Promote tourism industry cluster
Push on collaboration
Effect Analysis
Supporting effect of the urban tourism industry
Service supply
Content enrich
Facility guarantee
Ripple