博士论文预答辩.ppt

On Interactive mechanism between
Shanghai expo and urban Tourism
Industry: A Case Study on Qingpu
District of Shanghai
By Hong WU
Donghua University
November, 2008
Review: There have been a number of studies involving Shanghai EXpo
nd tourism industry. Relatively few studies have covered the key
suburb area. Qingpu will play the important role in Shanghai Expo for its
location. There remains a need for its tourism development
strategy
由于对旅游目的地做出的重要经济贡献,会展节事得到了全世界的认同
官对经济的主要蟛响休现
家和地区就
的贡献上;并与无
经济、科技、文化领域内的奧林
办,是继我国加入世界贸易组织和举办奥运会
实质性措
角洲产生深远
角洲旅游目的地整体形象。
会展旅游的研究始于20世纪60年代,有关会展旅游的运作和管理,事件
术界关注的
的0年对本世
2010
建成区
沪接壤地区
博会的顺利举办和推动
有现实意义
Contents
Interactive relation
Interactive mechanism
Tourism system strategy
Qingpu tourism industry development
Conclusion
Interactive Relationship
Shanghai World Expo imposes generative
effect on urban tourism industry
Urban tourism industry exerts supporting
effect on Shanghai World expo
Interactive mechanism
generative effect: demand stimulation, environment optimization
quality promotion, industries integration, regional collaboration
o=o03om
Interactive Mechanism
Supporting effect: service supply, demand supply,
facility guaranty, ripple effect
Shanghai: world well-known international tourism city
YRD: world well-known international tourism destination
Effect Analysis
Generative effect of the 2010 Shanghai Expo
Activate tourism demand
Create international environment
Lengthen tourism industry chain
Promote tourism industry cluster
Push on collaboration
Effect Analysis
Supporting effect of the urban tourism industry
Service supply
Content enrich
Facility guarantee
Ripple effect
Tourism System Development Strategy
Industries convergence
Regional collaboration
Qingpu Tourism Development Strategy
Current development
Weakness
Solution
Qingpu Tourism Development Strategy
Current development
Industry scale青浦区旅游业已经形成了相当的产业规
模,开发了一批新的景区、景