航企商业模式变革对海运服务贸易竞争力的影响分析.doc

大连海事大学航企商业模式变革对海运贸易竞争力的影响分析航企商业模式变革对海运贸易竞争力的影响分析摘要在后金融危机时代,全球经济复苏乏力,航运市场“严冬”已经成为不争的事实,因此在移动互联网背景下我国航运企业商业模式亟待转型和变革。结合商业模式五要素理论模型和实际案例,提炼出航运企业商业模式变革的五大趋势:航运电子商务化、规模经济化、物联网化、跨界整合和联盟网络化,并阐释这五大变革趋势对海运贸易竞争力的影响机制,从企业商业模式创新的角度寻找增强我国海运服务贸易竞争力的新路径。关键词:商业模式;海运贸易竞争力;影响机制;变革路径航企商业模式变革对海运贸易竞争力的影响分析AbstractInthepost-crisisera,theglobaleconomicrecoveryisweak,theshippingmarket"winter"eanindisputablefact,,binedthefiveelementsoftheoreticalmodelsintheBusinessmodelandpracticalcases,toextractthefivetrendsofshippingBusinessModelChange:merce,workingtechnology,Cross-work,:Businessmodel;petitiveness;Influence;、绪论...........................................................................................................................................1二、航运企业商业模式的变革趋势分析.........................................................................................2(一)趋势一:航运电子商务化.....................................................................................................................................................................................................................................................................................................................3(二)趋势二:规模经济化.....................................................................................................4(三)趋势三:物联网化.........................................................................................................5(四)趋势四:跨界整合.........................................................................................................5(五)趋势五:联盟网络化.......................................................................................................................................................................................................................................................................................................................