4代理商运作手册我们投入是不仅是热情更是资本、理念、管理与策略的有机整合目录引言................................................................................................................................................3手册简介...................................................................................................................................5市场篇..........................................................................................................................................6第一部分、市场的分析及定位..............................................................................6一、当地市场分析.......................................................................7二、市场定位.................................................................................................................7业务篇..........................................................................................................................................8第一部分、业务开展前的准备............................................................................8一、硬件设施..................................................................................................8二、区域环境及周边特征.........................................................................8三、周边客户结构........................................................................................9四、组建业务团队........................................................................................9五、激励、考核、培训............................................................................11六、《区域市场开发方案》.....................................................................11第二部分、业务实施...................................................................................................12一、发现客户................................................................................................12二、我们的价值...........................................................................................12三、促销..........................................................................................................13四、后期客户跟踪........................
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