目录一、关于企业公司介绍·························································4公司规模·························································5经营理念·························································6品牌形象定位···················································7传播主题定位···················································7公司规划·························································8公司规划·························································9二、服务大众服务口号·························································11服务项目·························································12服务时间·························································13服务途径·························································14APP叫单·························································15微信叫单·························································16电话叫单·························································17用户分析·························································18收费明细·························································19三、关于司机用人观····························································20司机招聘·························································21简培内容·························································22行为规范·························································23公司与司机的关系·············································24收入分成·························································25目录一、关于我们公司简介:“星星代驾”,成立于2013年。经过一年多的发展,现已在天津、石家庄、武汉、沈阳等国内几大重要城市开设分公司。我们以传递快乐为宗旨,以安全便捷为己任。以迅猛的发展势态抢占着“代驾行业”的市场。其业务包括酒后代驾、旅游代驾、机场接送、及其他个性化服务。公司规模:公司在职员工536人,其中包括合作司机432人、内部员工104人。现业务以北京为重心,辐射沈阳、天津、武汉、上海。再由辐射城市为中心拓展更多城市,最后将业务进行全国的推广。一、关于我们星星代驾业务辐射图已有业务辐射规划业务辐射经营理念:宗旨:传递快乐是星星代驾永不更改的主题。服务:安全、周到、负责、专业。司机会让用户享快乐的同时更享受到尊贵的服务。价值观:客户至上、诚实正直、社会责任。目标:服务最好、品牌最响、市场占有率最高。一、关于我们品牌形象定位:人性化:所谓人性化,就是指我们要以人为本。尽量满足司机及客户合理需求。专业化:所谓专业化,就是指我们所有员工都要进行专业的培训,从而提供专业的服务。标准化:所谓标准化,就是指我们要严格按照标准来服务客户,要一丝不苟的按照标准执行工作,不能以个人的不良行为来损害公司的品牌形象。传播主题定位:传递快乐是星星代驾永不更改的主题。一、关于我们公司自2013年起至今,已在中国不同城市成立5家分公司。我们的战略“分裂再分裂”的模式,以北京为重心辐射4个城市,再以辐射城市为中心拓展为全国业务。我
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