邵培仁_景观媒介对世界的描述与解释.doc

1 景观: 媒介对世界的描述与解释 1 邵培仁 2 浙江大学传播研究所浙江杭州 310028 [ 摘要] 景观是人们基于自己的世界观及与他人的关系创造、表述和解释的结果。在社会现实中, 为景观赋予意义的方法很多, 其中媒介中的阐释与再现能够加速和深化景观的意义呈现。景观的标志与差异化可以体现出不同的地区文化和地区差异。文化景观并非自主形成, 并且处于不断的重构过程中。景观的生产与消费也会受到媒介的影响。在全球化的影响下, 景观发生巨大变化, 越来越多的城市建筑与消费场所等景观趋向。地理景观的形成过程表现了社会意识形态, 而社会意识形态正是通过地理景观得以保存和巩固。无论是作为对立景观的城市与乡村、作为一种尴尬景观的郊区还是地下的隐蔽景观, 通过各种媒介, 其象征意义与价值系统才得以体现。可以说,媒介尤其是大众传播媒介是建构景观象征意义的工具。[ 关键词] 媒介地理,地方,地方感,地方性,媒介空间,文化记忆 Spectacle : an Explanation and Description of the World from the Media SHAO Pei -munication Studies Institute , Zhejiang University, Hangzhou, 310028 , China Abstract : Spectacle is the result of creation, presentation and interpretation of people based on their world view s and interactions with others. In the social reality, there are many ways to give meaning s to the spectacle; media interpretation and representation is one of them to accelerate and deepen the meaning representation of spectacles. Symbols and differentiations of spectacles can reflect different region al culture ultural spectacle is not generated by itself , and it is being reconstructed constantly. Spectacle production and consumption will be affected by the media. Under the influence of globalization, the spectacle has changed dramatically .M ore and more spectacles, such as urban buildings and retail outlets tend to be homog enized .T he formation of the geographical spectacle signifies the s ocial ideology , and it is by the geographical spectacle that the s ocial ideology can be restored and consolidated. T hes ymbolic meaning s and value s of spectacles can be reflected through various media no matter they are urban and rural areas as the opposing 1【课题项目】此为 2006 年浙江省哲学社会科学基金项目重大项目《媒介地理与媒介生态研究》( 06JDCB001ZD )的成果之一。 2【作者简介】邵培仁,男,浙江大学人文学部副主任、传播研究所所长、教授、博士生导师,主要研究传播学、媒介管理学和文化创意产业研究。 2 spectacle, the suburbs asa kind of awkward spectacle or the underground hidden spectacle. It can be said that media, especially mass media is what ’s used to construct symbolic meanings of spectacles . Key w