Unit1BusinessWriting/municationIntroductionWriting:ountsTheimportanceofbusinesswriting1Business(mercial,technicalandofficial)correspondenceisavitalfactorinmakingtheworldofbusinessrunefficiently,,pany’,butnotlimitedto,thefollowing:1savingthereader’stime2savingyourtime-----reducereadingtime3increasingconfidence4increasingefficiencyandeffectiveness5buildinggoodwillTextA:ArtofWriting(写作的艺术)Artofwriting:purposeofthewriter,thestyleandmannerofwritingandthedutyofallloversofwritingPurposeofthewriter(作者的目的)Thepurposeofthewritercanbeclassifiedintotwocategories:municativewriting.(作者的目的可以分为2类:书面表达和交际式的写作。)1ExpressiveWritingExpressivewritingispersonalandinformal,,,buttowritewhatyoumean,notaffectyourreader,buttoaffecthimpreciselyasyouwish.(aim:toinformorpersuadeareader)4Howtopersuadeyourreader?Inapersuasionpaper,thebusinesswriterhopestoconvincethereadersandattemptstodosothroughaseriesofsteps:(1)gainthereader’sattention,(
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