成都市成彭路项目市调分析和策划案(PDF 40)..pdf

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特别申明

四合院公司经过一周的潜心调研和反复论证,完成了〈人
民置业成彭路项目市调分析和策划案〉。按行业惯例,本次我
们所提交的是该项目策划的部分要点,待贵公司对我们的思路
与策略签定相关合同后,本公司将一次性提交本策划案的详细
文本及执行细案,敬请理解。
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目录
一、概论
序言·························································································P5
调查目的·····················································································P5
研究对象及方法·············································································P5
二、区域环境及房地产发展综述
、区域概述··················································································P6
、城北楼盘价格区间分布表·······························································P8
、城北楼盘供销对比·······································································P8
三、本案主要区域配套设施
项目附近配套···············································································P10
项目周边配套··············································································P12
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四、竞争楼盘分析
雅图丽景·····················································································P13
建兴·百佳庭院·············································································P17
迪康·银色诗典·············································································P20
综合结论分析···············································································P22
五、消费者调研分析
·········································································P24
消费者社会行为特征········································································P25
消费者消费特征··············································································P26
消费者购买决策特征·········································································P