版,可自由编辑!】【最新资料,Word目录P3····················································、项目评判、市场形象定位2、目标客户定位34、目标客户分析P12···················································、策略概述1、推广阶段2、···················································、广告总精神1、阶段广告执行计划2、媒体计划3P43···················································,对待本案的全程营销企划;将本案理解为耀江品牌运作的一部分,充分考虑对耀江品牌已有影响力的继承和发展;充分发挥每个项目在品牌发展过程中的作用,进行整合营销,最终实现“满盘皆赢”。本案营销企划的主要目的.
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