温泉度假生态温泉会议养生休闲运动建设项目可行性研究报告.doc

目录
第一章项目摘要······································5
一、项目简介··········································5
二、项目优势··········································5
三、项目背景··········································7
四、项目公司··········································8
第二章、市场分析······································9
一、国内温泉旅游市场的特点与发展趋势··················9
二、华中地区温泉旅游发展概况
··························14
三、河南省温泉旅游市场现状及前景······················15
四、项目市场竞争分析··································16
五、项目客源市场分析··································18
第三章项目资源与建设条件分析························19
一、景区资源条件分析··································19
二、从用地条件分析····································21
三、从地理区位及道路交通分析··························21
四、结论··············································21
第四章项目发展规划··································22
一、整体定位··········································22
二、功能定位··········································24
三、项目理念··········································27
第五章项目整体产品策略······························28
一、产品策略··········································28
二、市场定位··········································28
三、产品差异化定位
····································30
第六章项目主体及整体建筑风格定位····················33
一、整体定位··········································33
二、温泉主题定位······································33
三、温泉形象定位······································34
四、温泉功能主题······································34
五、建筑风格定位······································35
第七章项目整体产品配置······························36
一、温泉产品及配套消费产品设置建议与指标··············36
二、酒店客房及别墅设置建议与指标······················47
三、会议培训中心设置建议与指标························48
四、整体餐饮设置建议及指标····························48
五、停车场设置建议与指标······························49
六、员工生活及后勤保障区域设置建议与指标··············49
第八章项目建设和经营筹备进程························49
一、温泉度假项目建设与经营筹备进程····················49
二、建设进程解释······································50
第九章投资估算
······································50
一、投资估算依据······································50
二、投资估算预测·