[精编]品牌卷烟新品上市推广营销策划活动方案.doc

[精编]品牌卷烟新品上市推广营销策划活动方案品牌卷烟上市推广营销策划活动方案目录“风火轮”凶猛来袭尚品蓝强悍登陆..................................错误!未定义书签。一、提要............................................................................................................................4二、背景分析与现状.......................................................................................................4三、机会与问题分析.......................................................................................................5优势:............................................................................................................................5劣势:............................................................................................................................6机会:............................................................................................................................6威胁:............................................................................................................................6四、推广目标...................................................................................................................7五、营销战略...................................................................................................................7(一)消费者定位.......................................................................................................7(二)市场营销组合战略...................................................................