杜蕾斯市场营销案例分析学号成绩88132003佩佩88132004秀芬88132005丁皓目录一、企业概况...........................................................................................................................31、1企业简介......................................................................................................................31、2关于品牌......................................................................................................................31、3杜蕾斯在中国..............................................................................................................4二、STP分析............................................................................................................................42、1市场细分(Segmentation)中国区.................................................................................42、2目标市场(Targeting)中国区........................................................................................(Positioning)杜蕾斯.................................................................................................5三、SWOT分析.........................................................................................................................................................................................................................................................................................................................................................63、3机会Opportunity..............................................................................................................................................................................................................................7四、4P分析.................................................................................................................................................................................................................................................................................................................................
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