英语本科试论言语行为理论在广告语中的运用.doc攀枝花学院本科毕业论文试论言语行为理论在广告语中的运用学生姓名: 学生学号: 200310206094 院(系): 外国语学院年级专业: 2003级英语本科3班指导教师: 二OO七年五月OntheApplicationofSpeechActTheoryintheAdvertisingLanguageWanShuangrongUndertheSupervisionofLiuShengmingSchoolofForeignLanguagesandCulturesPanzhihuaUniversityMay2007ContentsAbstract IKeyWords I摘要 II关键词 IIIntroduction 1SpeechActTheory 3DefinitionofSpeechAct 3FeatureandExpressionMethodofSpeechAct 4B・AustirfsSpeechActTheory 4PerformativesandConstatives 4ThreeSensesofSpeechActTheory 5Austin,sContributiontoSpeechActTheory 5IndirectSpeechAct 6ConventionalandNon-conventionalIndirectSpeechAct 6Searle'sContributiontoSpeechActTheory 7AdvertisementandAdvertisingLanguage 8Advertisement 8NecessityofAdvertisement 8PurposeandFunctionofAdvertisement 9AdvertisingLanguage 91•DefinitionofAdvertisingLanguage 10StylisticFeaturesofAdvertisingLanguage 10FunctionsofAdvertisingLanguage 11ApplicationofSpeechActTheoryintheAdvertisingLanguage 12B・EmbodimentofSpeechActTheoryintheAdvertisingLanguage 131•DirectSpeechActofAdvertisingLanguage 13ConventionalIndirectSpeechAct ofAdvertisingLanguage 15Non-conventionalIndirect Speech ActofAdvertisingLanguage 17Conclusion 20Acknowledgements 21Bibliography ,theembodimentofspeechactintheadvertisinglanguageisthatadvertisingmanufacturerswanttoachievesomeactualeffects()(includingdirectspeechact,conventionalindirectspeechactandnon-conventionalindirectspeechact).KeyWordsSpeechact;indirectspeechact;speechacttheory;advertisinglanguage;publicity摘要言语行为理论是奥斯汀和塞尔于大约20世纪60年代推出的语言学理论。基本上,广告语中的言语行为是指广告发布者意图通过广告语在发布当时或之后取得某些实际效果,即直接行
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