1TheFunctionofHeadlinesA:FivemainfunctionsFirst,aheadlinesummarizesanewsstorywiththemostimportantandattractivewordsAreaderusuallydoesn’thavetimeforeverypieceofnewsthat’sprintedWiththeguidanceofterseheadlines,readerscanquicklyfindthepartstheywanttoreadSecond,itsparklesthewholepageOnecanimaginehowsuffocativeanewspapercouldbeiftherewerenotasingleheadlineanddozensofnewsstoriesjustpiledupThird,itbeautifiestheformofeditionHeadlinesaregooddecorationtothepageastheyappearinvarioussizesandtypefacesFourth,aheadlinesometimesisusedtoattractthereaders’attentionFifth,ment2GrammaticalfeaturesofheadlinesFirst,thereareomissionofarticle,conjunction,pronoun,linkverbandauxiliaryverbItisusedtosummarizeandhighlightthecontentForexample,“Chinaseeshousingas(an)odrive(the)economy”Second,presenttenseisusedtoshowthingsthathappenedinthepast Threereasons: First,itsavesspaceInmostcasespasttenseislongerinspacethanthepresenttense,withan“ed”inextraSopresenttensecansavesomespaceforaheadline Secondly,presenttenseisactiveItputsthereaderintoactionandgiveshimafeelingofparticipation,sothatitattractsreaders’attention Thirdly,apresent-tenseemphasizesthetimelinessofthenewsItgivesthereaderasenseoffreshnessandimmediacy,althoughhemightwellunderstandthataheadinthepresenttenseintoday’snewspaperispresentingyesterday’snews More: First,use“betodo”insteadof“willdo”topresentthefuturetense,and“be”isoftenomittedinordertosavespace Second,use“bedoing”topresentthingsthatarehappening,and“be”isoftenomittedinordertosavespace Thirdly,sometimespresenttensecanalsopresentthingsthatarehappeningorwillhappen,forexample,”LabourplansBBCshake-up”Third,activevoiceismoreoftenusedItismorecolorfulandappealing,moreforwardandpowerfulintransferringmeaningthanpassivevoiceTheword”be”or“by”areoftenomittedonlyusepastparticipletoexpresspassivityFourth,punctuationsareusedsometimesinheadlinesEnglishheadlinesareknownforitstersestructure,andpunctuationsareusedinmuchrarercasesthaninthetextPunctuationsonlyappearintheheadfortworeasonsFirst,maisuse
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