皇家礼炮婚庆传媒婚庆策划书 参赛作品 参赛人单位：07普本市场营销 参赛企业名：皇家礼炮婚庆传媒有限责任企业 参赛 团体：皇家礼炮婚庆团体 指导 老师：*** 摘要 婚庆行业是一个古老而新生行业，从诞生到发展经历了几千年改变，而现代意义上婚庆业进入中国还不到15年，中国婚庆行业和国际接轨只有短短5—年时间，但日趋成熟消费环境和消费者追求个性化服务需要，给予了婚庆行业新生命力。现在，中国婚庆市场上涌现出色多婚庆品牌，形象改变能够吸引大家眼光，但大多数店没有实质性改变，提供也只是一般庆典服务，没有接触过最新最时尚度婚庆仪式策划。伴随大家观念改变，陈旧婚礼套路和服务已逐步被新式婚礼所替换。皇家礼炮在不停吸收国外优异婚礼文化同时，结合中国国情出发，制订了企业发展战略。企业定义为新式婚礼服务，需求早期在中部发展城市郑州。基于婚庆道具租赁市场发达，企业早期共需资本6万元，用于拓展业务。估计投资回收期为十二个月。五年打造婚庆行业品牌。这是一个资本投入不多，但盈利性很好发展项目。 关键词：婚庆 创业计划 皇家礼炮 Abstract The wedding industry is an old and new industries, from birth to development experience for thousands of years, and the change of modern significance on the wedding industry in China is less than 15 years, domestic and international wedding industry is only 5 - year time, but the consumption environment and mature consumer pursue personalized service, gives the wedding industry new vitality. At present, the domestic market shows numerous wedding wedding fell brand, image can attract people's eyes, but most of the shop without substantial change, provides the service is common, with no celebration of the latest fashion wedding ceremony. Degree With the change of people's wedding, old and new services has gradually replaced by marriage. The royal salute in constantly absorbing foreign advanced culture and wedding, combined with our national conditions, the company's development strategy. Definition of company new wedding services, demand in the central development of zhengzhou city early. The rental market based on wedding items were developed, the company first need to expand, 6 million yuan of capital. Is the investment capital can be recovered in one year. 5 make wedding industry brands. This is a capital investment, but the nonprofit good development program. Keywords: The wedding Business plan The royal salute
