广告费用对销售收入影响的分析.doc

题 目：告白用度对销售收入影响的阐发
学生姓名：XX
学 院：理学院
专 业：统计学
班 级：2008级
指导西席：XXX 传授
二〇一二 年 五 月
摘 要
告白业近年来得到遍及应用，尤其在产物推广中发挥了巨大作用，与其他行业相比，告白的投入较大的提高了销售收入，因此创建告白投入战略模型尤为重要。本文通过创建回归阐发模型与最小二乘法相结合，充实体现出告白用度对销售收入的影响。
本文首先综合参考的文献资料，了解关于告白和销售收入的看法、分类及其治理要求，通过对回归阐发和最小二乘法各方面知识的学习，在文中详细的介绍了根本解题思路和步调，研究在不确定的情况下为得到最大利润的最优告白投入量，创建告白用度投入战略模型，利用回归阐发研究告白用度与销售收入变量间的统计干系，再结合文中给出的四个具体实例，通过创建统计模型研究告白用度与销售收入之间的相互干系的密切水平、结构状态、模型预测，从而得到结果。再通过统计查验，并用最小二乘法进行应用实例阐发得到的结果。从而得到模型参数的变革对最优战略的影响，使销售收入到达最优化。
要害词：告白用度；回归阐发；销售收入；最小二乘法
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Abstract
The advertising industry in recent years has been widely used, especially in the promotion of products has played a huge role, compared with other industries, investment in advertising greatly improved sales revenue, so the establishment of the advertising investment strategy model is particularly important. This article through by establishing regression analysis model with the least squares method which fully reflects the impact of the advertising costs to sales revenue.
This article first comprehensive reference documentation to understand the requirements, concepts, classification and management of advertising and sales revenue. By learning all aspects of knowledge of regression analysis and least squares method, detailed in the text introduces the basic problem-solving ideas and steps, study inputs in the uncertain environment the optimal advertising to get the most out of profits, to create an ad cost investment strategy model. The use of regression analysis of the statistical relationship between the variables of advertising costs and sales revenue, combined with the four specific examples given in the text, to study the close degree, structural state, the model predicts of the interrelationship between research and advertising costs and sales revenue through by the establishment of the statistical model to get results. Through the statistical testing, and using the least square metho