经贸英语.ppt

INTERNATIONAL BUSINESS in ENGLISH
Zhu Xiu-mei
School of Management, JLU

Introduction to our course
WHY LEARN-Your attitude
More Job Opportunity
Challenge about English Level
Vital for your future professions
multinational corporations
Bank
Investor
Civilian
Teacher
More International Cooperation
Employment Situation: Deeper internationalization
Learning objective
Learning orientation：Application
Master International business knowledge
Cultivating interest in English
Great aims or ideas
Make English as a tool
to realize them
Prepare
now
How to learn
Extending your English words capacity:
Remember all words and expressions after every text
Understanding major knowledge
Process of export and import
Price terms
Management of Multinational corporations
Exchange market
• • • • • •
Mastering business skill
How to do credit investigation
How to establish relationships
how to negotiation
How to avoid risk
• • • • • •
The form of our curricula
Learning form
Listen training
Do some translating
Write business letter
Do exercise
A pity: lose the chance of communication and simulation
Examination
Attendance and Classwork : 30%
Final exam: 70%
Learning content
Forms of International Business
Nontariff barriers to trade
The export process
Sales channels in international trade
International commercial terms
Export shipping and insurance
Export documentation
International commercial payments
Some methods for selling know-how
International trade in services
Federal express expands services internationally
Learning what
Motives for international investments
Multinational corporations
Types and management systems of Joint Ventures
Shanghai: the remarkable place to do business in China
Assessing international market opportunity
Selection of overseas markets
Export pricing
International advertising
Coca-Cola’s global marketing strategy
What is the foreign exchange rate?
Theories of exchange rate determ