顺丰商业模式.ppt

顺丰的商业模式工商 1 1 1 第一小组 SF's development process - the turning point 顺丰的发展历程——转折点 March 26, 1993, the pany incorporated in Shunde, Guangdong, the early days pany only six people (including Wang Wei). 1993 年3月26日,在广东顺德注册成立了顺丰公司,创业初期公司只有 6个人(包括王卫) 。 In 1996, SF began to get involved in the domestic courier. 1996 年,顺丰开始涉足国内快递。 In 1997, SF has a monopoly in the local Shenzhen-Hong Kong Freight, Shunde to Hong Kong on land access, 70% of the goods by the SF a carrier. 1997 年,顺丰已经在局部垄断了深港货运,在顺德到香港的陆路通道上, 70%的货由顺丰一家承运。 In 2000, after several major accidents occurred , Wang Wei, founder of SF finally decided to abandon the joining system, concentrate on Direct mode. 2000 年,在发生了几次大的事故之后,顺丰创始人王卫终于下定决心抛弃加盟制,专心于直营模式。 In early 2003, due to SARS, air freight fell occasion, SF Yangtze River Express signed a contract with homeopathy, became the first (and currently only one) all-cargo plane using private panies . 2003 年初,因 SARS, 航空运价大跌之际,顺丰顺势与扬子江快运签下合同, 成为国内第一家(也是目前唯一一家)使用全货运专机的民营速递企业。 In 2012, SF began to try to enter the era of convenience stores. 2012 年顺丰开始尝试进入便利店时代。 SF's development process - the turning point 顺丰的发展历程——转折点 SF ‘ s core values ??- FIRST 顺丰的核心价值观—— FIRST SF ‘ s core values ??- FIRST 顺丰的核心价值观 First, do an honest, upright person. 、正直的人 Second, always respect people, trust the team's strength. ,信赖团队的力量 Third, the customer is the most important for us, give the best service to our customers . ,奉献最好的服务 Fourth, serious and responsible. ,勇于承担责任"FIRST" is the English abbreviation SF core values ??, were taken in good faith (faith), integrity (integrity), responsibility (responsibility), service (service), the team (team) bination of the first letter. “ FIRST ”是顺丰核心价值观的英文简写,分别取诚信( faith ) , 正直( integrity ),责任( responsibility ) , 服务( service ) , 团队( team )的首个字母组合而成。 SF brand concept 顺丰的品牌理念? Positive: the rapid expansion and advancement of business 积极:迅速扩展和进步的业务 SF offers same-day courier business in the early years betwe