大学生创新创业计划书(养老院.doc

创
业
计
划
书
项目名称：幸福家园老年人服务中心
团队成员
项目方：中国矿业大学先驱者团队
宗旨：为子女尽孝，帮老人养老
理念：以信誉赢尊重，以服务质量为本
目录
第一部分 摘要
一、项目简单介绍 ··························································2
二、市场目标概述···························································2
三、项目优势及特点简介·····················································2
四、收入来源简析···························································3
第二部分 项目背景及可行性分析
第一章 项目背景····························································3
第二章 市场分析
一、老年人养老状况国内外现状···············································3
二、目标市场的设定·························································4
三、SWOT分析·······························································4
四、市场初步分析···························································5
五、市场管理分析···························································5
第三章 商业实施方案
一、商业模式实施方案总体规划介绍 ··········································5
二、营销策划·······························································6
第三章 竞争分析
一、主要竞争对手···························································6
第四章 管理
一、管理团队·······························································7
二、管理组织·······························································7
三 管理制度······························································7
第五章 财务分析
一、筹资分析·······························································8
二、财务分析·······························································8
第六章 总结
一、· ·····························································8
二、· ······························································8
三、······························································8
四、·······························································8
五、······························································8
六、·······························································8
大学生创业计划竞赛写作要求
（仅供参考）
目标：指明计划的投资价值所在。解释是什么（What），为什么（Why）和怎么样（How）。参赛项目具体来源：参赛小组成员参与的发明创造或专利技术；经