新华信-新加坡航空发展战略.ppt

Singapore Airlines
Singapore Airlines
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Agenda
SIA in Brief
Marketing and Strategy in Airlines Industry
SWOT Analysis
Customers Analysis
Our Long Term Strategies
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SIA in Brief - History
Malayan Airways, the predecessor of SIA, was started in 1947
The Airline was renamed Malaya- Singapore Airlines (MSA) in 1966
MSA ceased operations in October 1972 and two new airlines, Malaysia Airline System (now called Malaysia Airlines) and Singapore Airlines, were born.
In 1978, Los Angeles Time acknowledged SIA as one of the world’s best managed and fastest-growing airlines
By March, 1997, SIA was operating 560 passenger flights per week out of Singapore (The largest private sector employer in Singapore.)
SIA actually increased revenue 7% to $ billion and posted profits of $587 million in the fiscal year ended March 1998
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SIA Group : Total 21 subsidiaries
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SIA Group Financial Result
K, S$
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Performance of SIA
Financial Position
SIA managed to maintain its unbroken 27-years record of profitability
The Group’s financial position remains strong. As at 30 September 1998, shareholders’ funds stood at $11,777 million, a rise of $690 million (+%) from a year ago
Accolades and Awards
Singapore Airlines (SIA) has once again been voted Best International Route Airline in the annual Conde Nast Traveler's Readers' Choice Awards, held on 14 October 1998. This is the tenth time in the award's 11-year history that SIA has been ranked number one among airlines flying internationally.
Best Global Air Cargo Carrier (Asian Freight Industry - 1994, 1995, 1996, 1997, 1998)
Load Factor, Yield and Cost
SIA maintained load facto