关键词:大学生消费消费特点消费差异消费方式消费引导 I 当代大学生消费状况研究 ----以河北省会高校大学生为例
Abstract
Persist in enlarging our consumption is a long term strategy of China. At present, theoretical circle keep on studying this problem on government and citizens these two perspectives, however, they have ignored the importance of university students’ consumption. After studying these students in the capital of Hebei province, the writer came to a conclusion: the role of students’ consumption can not be underestimated. The study of university students’ consumption is good for the healthy growth of students、the development of economy and the progress of our society. With the establishment of social market economy, as a special consuming group, university students have their own characteristics. After studying a large amount theories、materials on consumption and handing out many pieces of questionnaires, the writer find out that among students’ food consumption、clothes and cosmetic consumption 、 studying consumption 、 electronic products consumption 、 correspondence consumption、entertainment consumption and so on, there exist blind、 overspending、wasting and unprofitable these wrong consumptive behaviors. Then, this article analyzes students’ irrational consumptive behaviors on the standpoints of students themselves、students’ fam