全球政治法律环境.pdf

The Political, Legal, and Regulatory Environments of
Global Marketing
Chapter 5
Global Marketing
古巴睡衣风波
1996年赫尔姆斯伯顿法
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Political Environment
 Political cultures provide context
 Governing party’s attitude toward
Sovereignty
Political risk
Taxes
Threat of equity dilution
Expropriation
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SovereigntySovereignty
 Supreme and independent political
authority
“Every sovereign state is bound to
respect the independence of every other
sovereign state, and the courts in one country
will not sit in judgment on the
acts of government of another
done within its territory”
Chief Justice Fuller
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SovereigntySovereignty
 Sovereign state: supreme and
independent political authority
 -Free trade or not? It depends upon the
development stage of one sovereign state;
 -Political power in economy depends upon
the economic system (market
orientation/command orientation) of one
sovereign state.
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CurrentCurrent TrendsTrends
 Privatization  Global Integration
 Moves an  Countries in
economy toward advanced
free-market preferential
direction trade
 Evidence that agreements
governments sacrifice many
are changing sovereign rights
how they to improve
exercise economy
sovereign power
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PoliticalPolitical RiskRisk
 Risk of change in
political environment
or government policy
that would adversely
affect