航天晨光金属软管公司金属软管产品营销策划.pdf

MBA论文航天晨光金属软管公司金属软管产品营销策划摘要本文从市场实际角度出发,研究国企上市公司航天晨光金属软管产品的营销策划工作。文章对新兴产品不锈钢金属软管的兴起发展、影响产品销售的内、外部环境因素,国内外主要竞争对手情况进行了分析,并对航天晨光金属软管公司进行了GWOT分析,为营销方案制定奠定实际依据。营销是一个动态的复杂系统, 实施过程中会受到许多因素的影响,如:产品、价格、促销、促销、服务、公共关系等。文章在制定营销策略时,着重从上述几个因素入手为晨光金属软管公司提供一套完整产品营销方案。同时本文对上世纪末本世纪初新兴起的网络营销、客户关系管理等在航天晨光金属软管公司的应用进行了探讨,进一步完善文章的论述。关键词:金属软管产品市场分析营销策划 MBA论文航天晨光金属软管公司金属软管产品营销策划 Abstract From theangle ofpractical market,this paperprovides astudy ofmarket planning ofFlexibleMetal Hose forChenguang Aerospace,a state·ownedlisted riseand development ofmetal hose ofstainlesssteel,which is anewly developing product,the interiorandexternal factors affecting itssales,and petitors from home and abroad areanalyzed analysis ofChenguang Metal Hose Corporation has thisbasis,amarketing designing program formetal hoseof stainlesssteelwith 4P’ is adynamical plicated proceeding,and willbeaffected by many factors intheexecution,such as product,price,promotion,service,public relations, thisarticle,these factors are emphasized inthedesign ofmarketing strategy SO as toprovide acompleteproject for marketing ,the application Marketing developed intheend of lastcentury and Customer Management Control are explored inorder to perfect thecontent of thisarticle. From theangle ofpractical market,this paper provides a study ofmarket planning ofFlexible Metal Hose forChenguang Aerospace,a state—owned listed riseanddevelopment ofmetal hose ofstainless steel—a new developing product,the interiorandexternal factorsaffecting itssales,and the petitors fromhome and abroad areanalyzed ofChenguang Metal Hose Corporation has thisbasis,we propose amarketing designing program for metal hose ofstainless steelwith 4P’S more,the application marketing developed atrum ofthe century and customers management controlareexplored inorder tofillthis article. Key words