咖啡店广告策划英文解说.ppt

Brief introduction ? Veterans Coffee Restaurant ? Be founded on 01,08,2010 ? A Russian cultural theme restaurant ? has rich Russia ethnic customs and food culture Main products introduction ? Main product: coffee ? Along with a series of Western set meal The client needs ? Highlight of the theme :Russian Culture ? Enhance brand image ? And enhance the target consumers and potential consumers of product awareness ? Streamline the media ? Ready for creative advertising ? According to sales, market share and competition to help customers realize the target market consumer group : callan Business Elite nearby residents lovers target market : Business Elite 16-28 young people market survey ? delicious food ? trade name of a firm must be creative ? medium-priced ? specific style ? provide good service ? has sentimental appeal (有情调) ? have handsome boy or beaut y primary consumer consumer of impulsiveness returning customer consumer of plans market analysis consumer of impulsivenes s returning custom e r consumer of plans promotional ads product display foretaste( 试吃) membership benefits product promotion Parity package (平价套餐) discount ( on team sales holiday birthday) appreciative gift (感恩礼品) sudden satisfy preparedness marketing strategy consumer of impulsivenes s returning cu nsu mer