咖啡店广告策划英文.ppt

Veteran Coffee
2021/3/11
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Account Service
2021/3/11
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Brief introduction
Veterans Coffee Restaurant
Be founded on 01,08,2010
A Russian cultural theme restaurant
has rich Russia ethnic customs and food culture
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Main products introduction
Main product: coffee
Along with a series of Western set meal
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The client needs
Highlight of the theme :Russian Culture
Enhance brand image
And enhance the target consumers and potential consumers of product awareness
Streamline the media
Ready for creative advertising
According to sales, market share and competition to help customers realize the target market
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Marketing Service
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consumer group：
callan Business Elite
nearby residents lovers
target market：
Business Elite
16-28 young people
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market survey
delicious food
trade name of a firm must be creative
medium-priced
specific style
provide good service
has sentimental appeal(有情调）
have handsome boy or beauty
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market analysis
primary consumer
consumer of impulsiveness
returning customer
consumer of plans
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consumer of impulsiveness
returning customer
consumer of plans
promotional ads
product display
foretaste(试吃）
membership benefits
product promotion
Parity package （平价套餐）
discount (on team sales
holiday birthday)
appreciative gift（感恩礼品）
sudden
satisfy
preparedness
marketing strategy
consumer of impulsiveness
returning cunsumer
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