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(高职高专)新编实用英语(高职财经类)3 (10).ppt


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文档列表 文档介绍
Section I Listening and Conversation
Section II prehension
Section III Writing and Translating
Unit 10 Development Planning
Section I
Listening and Conversation
back
Section I Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
Pre-class Work
2. Warming up for the new class: Reading and acting out
back
1. Pre-class Work
Finding out the patterns and expressions used for making development planning as many as possible.
back
2. Warming up for the new class Reading and acting out
Present your collections
Refer to the data bank
Present new materials
Practice Dialogue 1 Discuss a Business Plan and Dialogue 2 Business Development Planning
Back
Part II. Putting in use
Dividing the students into groups
Offering more samples
Each group should choose one of the situations and work together to form a dialogue and then act out
3. Acting out ments
back
Strategy Decision anized by the Four Ps
back
Product
Place
Promotion
Price
Physic Good
Service
Features
Quality level
Accessories
Installation
Warranty
Product lines
Packaging
Branding
Objective Objectives
Channel Type
Market Exposures
Kinds of middle men
Kinds of locations of stores
How to handle transporting and storing
Service level
Recruiting middlemen
Managing channel
Objectives
Promoting blend
Salespeople
Kind
Number
Selection
Training
Motivation
Advertising
Targets
Kinds of ads
Media type
Copy thrust
Prepared y whom
Sales promotion
Objectives
Flexibility
Level over
Product life cycle
Geographic terms
Discounts
Allowances
Part III Further Practice
1. Practicing and Furthering
2. Listening pleting
3. Responding
back
1. Practicing and Furthering
back
Practice the dialogues on Page 176 of the Textbook in groups, and try to further them。

(高职高专)新编实用英语(高职财经类)3 (10) 来自淘豆网m.daumloan.com转载请标明出处.

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  • 时间2011-12-11