娃哈哈营销大赛策划书资料.pdf

娃哈哈营销大赛策划书资料.pdf娃哈哈营销策划
娃哈哈营销
策
划
书
二〇一〇年十月二十八日
娃哈哈营销策划
目 录：
1 本案市场背景.........................................................................................................1
2 本案促销目标.........................................................................................................1
3 市场细分及市场定位.............................................................................................1
 目标市场..........................................................................................................1
 消费者分析及业务推广前景..........................................................................2
 市场竞争态势..................................................................................................2
 市场优势机会..................................................................................................3
 业务定位的感性看法......................................................................................3
4 具体校园活动.........................................................................................................4
 活动背景..........................................................................................................4
 活动意义..........................................................................................................5
 活动主题..........................................................................................................5
 活动的目标对象..............................................................................................5
 活动时间..........................................................................................................5
 活动地点..........................................................................................................5
 活动内容.................................................