国潮特色产品设计研究.pdf

Forum of Design
设计论坛
“国潮”特色产品设计研究Studying of “Guochao” Product Design
■孔祥富，王京京，李正军 Kong Xiangfu & Wang Jingjing & Li Zhengjun
(沈阳航空航天大学设计艺术学院，辽宁沈阳 110136）
摘 要：对“国潮”的热络现象进行分析，梳理“国潮”的产生过程并界定基本内涵。通过文献研究，
结合实际案例，揭示“国潮”特色产品特征，从传统纹饰、造型意向、用色方法、传统工艺、天然材料
应用等外在表现形式和天人合一、器以载道、传统色彩观念等内在组织结构两方面提出“国潮”特色实
现路径，归纳出经典产品再设计、表象因素应用、品质因素嵌入和精神内涵挖掘等“国潮”特色产品设
计方法，并结合设计实践阐述具体应用，借以助推“国潮”特色产品设计活动。
关键词：国潮；设计思想；设计方法；产品设计
DOI: -1247/
中图分类号： 文献标识码：A 文章编号:1006-8260(2021)06-0078-06
Abstract: This paper will clarify the basic connotation and emerging process of “Guochao” (Chinese-style fashion)
phenomenon through analyzing its prosperity. We proposed that the features of “Guochao” products were manifested mainly
through two aspects, the first was their outer characteristics, such as traditional decorative patterns, modeling images, coloring
methods, traditional crafts, and application of natural materials; the second was their intrinsic structure, such as the concept of
harmony between man and nature, carrying doctrines within artworks, and traditional color concepts. The paper put forward
several Guochao products design methods such as classic product redesign, application of image elements, quality factor
embedding, and spiritual connotation exploration. The