Geely's Purchase of Volvo ./us/63278 210/ Contents Introduction Company Brief Background and Motivation The Process of Aquisition Aquisition Analysis Strategy Analysis Conclusion Introduction ? In ,Geely has finished the aquisition of Volvo essfully. However, It doesn't means that it must be a essful Geely, he has just started shooting a lasting arduous battle . ? it is mon sense that, taking over a top brand which is much more influential than the a c quirer will improve the original brand's image in the world a lot of failed aquisitions stand there as the warning. So with the consideration of the cultural differences, the technological gap and the financial challenge, how can Geely integrate with Volvo in a smooth way? How can Geely together with Volvo create a bright future? ? Following is analysis...... Company Brief Geely Volvo Geely Holding Group ? Geely Holding Group was found in 1986 which headquater is in Hangzhou,Zhejiang. ? In 1997, Geely entried into the automarket. ? In 2002, Geely's operational scale ranked the 421st in the National Top 500, and the 28th in the ZheJiang Top 100. ? In 2003,Geely was rewarded as the Fast- Developing and the Best Growth Enterprise in China during the past 50 years in the auto industry. Volvo Car Corporation ? Volvo was found ed in Gothenburg (哥德堡) Sweden in 1927. It has been famous for its high quality and excellent performance,especial l y its automotive safety system. So Volvo won the name--- The safest c ar in the world. ? In 1999, Volvo was purchased by Ford. Background and Motivation of Aquisition ? sells Volvo ? takes over Volvo Why does Ford sell Volvo? ? With the spread of the Global Financial Crisis, Ford has enormous losses for more than 10billion Dollars. And Volvo has been in a de f icit for a long time, too
