目录目录................................................................................................................................ i 第一章简介: ............................................................................................................. 1 第二章产品突出点介绍: ......................................................................................... 1 第三章 SWOT 分析: ................................................................................................ 2 优势: ............................................................................................................. 2 劣势: ............................................................................................................. 2 机会: ............................................................................................................. 3 威胁: ............................................................................................................. 3 第四章 STP 分析...................................................................................................... 3 市场细分......................................................................................................... 3 目标市场......................................................................................................... 4 市场定位......................................................................................................... 4 第五章 4P .................................................................................................................... 4 产品: ............................................................................................................. 4 价格: ............................................................................................................. 5 促销: ............................................................................................................. 5 渠道: ............................................................................................................. 5 第六章预算方案: ................
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