目标客户群体定位及消费心理分析 2.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
目标客户群体定位及消费心理分析
目标客户群体细分依据
1、电话回访已报名客户信息反馈
在11月中旬到12月5日对预约报名的客户进行电话回访,成功回访了102名客户,有31名由于职务或其他各种原因调查数据无法取得。总的预约量为394套，其中成功回访客户预约量为290套，没有成功回访客户的预约量为104套。
2、12月份报名客户信息反馈
12月份预约客户33批,预约量54套，其中1人在12月份追加预约3块宅基地。
说明：现阶段掌握客户信息来源渠道主要为电话回访已预约报名的客户，以及对到访现场报名预约的客户进行沟通交流。
目标客户群体认知途径分析
1、与开发商有业务往来的相关单位或人员。
2、政府通过互联网、电视、会议等媒介对本项目进行宣传。
3、出入浦北二级公路的人群通过本项目已