I ABSTRACT At present, the total of automobile transportation has already over 10 million in China. Freight and passenger transportation rely on greatly petrol and diesel, continuously rise of oil product price obviously increased the operating costs of transportation companies and it brings pressure on the operation of enterprises, and the economic interests that originally belonged to the road transportation are shifted to other transportation modes such as railway, waterway etc.,have further compressed the living space of the road transportation. The influence of oil price’s rise to the road transportation and countermeasures is researched. And it has an important theoretical significance and practical value in steadying the road transportation market’s order, impelling the sustainable development of the road transportation In this paper, the road transportation is the object of study. This paper analyzes the oil price’s rise that brings the various influxes on the road transport, and then studies the ways to deal with the transportation of fuel prices on a comprehensive strategy. This article first studies the formative mechanism of oil price, and concludes: the first, oil demand is more and more growi