三教上人（A+版-Applicable Achives）
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三教上人（A+版-Applicable Achives）
RelationshipmarAetingandservicemarAeting:convergencepointofCultureDepartmentofvaluecreation
ABSTRACT
UsingtherelationshipparadigmasatheoreticalframeworA,amanagementmodelforculturalservices(relationshipmarAetingofculturalorganizations)isproposed,–asrelationshipmarAetingandservicesmarAeting–,themodelisstructuredonthebasisoftwolargetypesofrelationshipsinthemanagementofaculturalorganization:-,includingfacetofaceinterviewsto1005performingartsconsumersandtelephoneinterviewstoasampleof20XXindividualsinSpain.
Aeywords:CulturalmarAetingerformingartsservicesrelationshipmarAeting
:
ThemostrecentliteratureonmarAetingmanagementisdemonstratingarevolutionarychangeinbothformandcontent,which,undoubtedly,,astherearemoreandmoreeGceptionsandquestionsonthemodelsdevelopedsofar(LovelocAandGummesson,20XX;VargoandLush,20XX).InthiscompleGconteGt,thispaperaimstomaAeanin-depthstudyofthefieldofculturalservicesmanagementbyusingtwoconcurrentperspectives–relationshipmarAetingandservicesmarAeting–,inordertocontributetothedevelopmentofthenewmarAetingdomain:culturalmarAeting(Aotler,20XX).Thisisafieldstill
三教上人（A+版-Applicable Achives）
2
三教上人（A+版-Applicable Achives）
initsdevelopmentphase,buthasprobablyfound,withthesenewtrends,therightmomenttogrowanddevelopmanagementstructuresandmodelsthatmeetitsparticularrequirements.
Fromtheverybeginning,,althoughtheyseemtohavecometoaconsensusinthescientificworldabouttheid
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